![]() The total number of ad views will be next: ![]() They are ready to pay $20 for one thousand impressions. The next example will show how to calculate the total number of impressions if the digital marketing campaign cost and CPM rate are fixed. It means that one thousand advertisement displays will cost $20. An advertiser wants to stay within a $200 budget and get 10 thousand ad views on the top-ranking online media resource. Let’s take a look at one of the examples. Total Impressions = Total Amount Spent / CPM x 1,000 CPM examples Total Amount Spent = Total Impressions / 1,000 x CPM You only need to modify the original formula: With the help of this formula, both the total cost of the advertising campaign and the quantity of desired impressions can be counted. It’s necessary to make the result a thousandfold and take it into account for new campaign planning. It means that the CPM rate is formed using the proportion of a fixed sum on a set of ads and the number of times the advertisement was shown on the page. It’s presented below:ĬPM = Total Amount Spent / Total Measured Ad Impressions х 1,000 CPM formula allows marketers to pick sides with the desired monthly (quarterly, yearly) advertising costs. There is a fixed price for the agreed number of ad displays. The pricing model of CPM is very similar to printable ad sales.
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